Gianluca Vacchi Net Worth

Gianluca Vacchi

Gianluca Vacchi is an Italian author, businessman, disc jockey, entrepreneur, financier, musician, and social media personality. Commonly refers to as “Granda Playboy” and “The Money King”, he is one of the richest and most famous Italians to gained worldwide recognition. He became famous in the 2010s when he created his accounts on the social media platforms Instagram and Twitter where he has more than 15 million followers.

Apart from making a significant amount of money from his social media following, being a businessman that has directed important companies is the reason why Gianluca Vacchi is so wealthy. In 2012, at the age of 45, “The Coolest Man on Instagram” retired from his directing post of IMA. He then began working jobs that he has never tried before such as disc jockeying around Europe.

How Did Gianluca Vacchi Get So Rich?

During the early years of the 2010s, he worked as a DJ in many countries such as Cyprus, Greece, France, and Spain, earning himself an additional income of $350,000 per year.

In July 2013, Gianluca created his own channel on YouTube. On the video-sharing platform, he began uploading various videos. Besides vlogs, he uploaded many dancing and training videos. Despite failing to earn a lot of money from his channel, his account on YouTube contributed a lot to his success online. Immediately after he created his accounts on the social media platforms Instagram and Twitter, Vacchi became a social media phenomenon. As of now, his net worth exceeds $250 million and from all of his professions and roles, he earns more than $25 million annually.

Why is he so famous?

Granda Playboy is famous for his dance videos and photos posted on his Instagram page. Gianluca was born on August 5, 1967, in Bologna, Italy. He’s the son of an Italian businessman that owned the IMA (Industry Machine Automatiche) company, the main business of which is related to design and manufacture automatic various machines. There’s not much information about his family members and if he has any siblings but what is known about the Italian playboy is that he studied in the best schools in his home country.

In the late 1980s, he joined the Studiorum University of Bologna. A few years later, he earned a degree in business and economics, which contributed a lot to the prosperity and success of his business career. Gianluca spent the next twenty years working multiple jobs at the same time. Besides the family company, IMA, he also served as the director and financier of another company called FV (Finanziaria Vacchi). In the early years of the new millennium, he also began organizing tours and concerts around all cities in Italy. Later when he became a global entertainer, he started organizing events in the United States. In the past, he has suffered from major health issues and was diagnosed with streptococcus.

What Makes Him So Successful?

What makes the Italian superstar so triumphant are not only his many business ventures and social media presence but his many other ventures. For the past two decades, he has been consistently acquiring and founded companies that brought him to earn an additional income. One of the first companies he acquired is the watch company in 2006, which was later sold to the prosperous organization Hirsch. Presently, he has his own designer brand for watches and sunglasses and runs the SEA (Societa Europea Autocaravan) organization.

After spending a lot of time designing and running his own blog, in mid-April 2016, he released his first book, the autobiography “Enjoy”. At the same time, he also became a musician that signed a multi-million dollar deal with the label Spinning Records. His first song is called “Viento” and was released in the summer of 2017. A few months later, in February 2018, he released his second hit “Trump-It”. The music videos of both music projects have more than 50 million views. Ever since, the Italian Playboy has collaborated with many best-selling Latin singers such as Becky G, Luis Fonsi, and Sebastian Yatra.


Gianluca Vacchi is an Italian playboy and entrepreneur that became a celebrity in the 2010s with his social media accounts. The multi-talented businessman and social media sensation has millions of followers and earned/inherited hundreds of millions of dollars, too. As of 2021, Gianluca Vacchi’s net worth is at least $250 million dollars. Some estimates put his wealth as high as half a billion. Yet without access to more records or proof, we conservatively estimate his wealth is $250 million.

The majority of Vacchi’s wealth was inherit from his father. In the 60s, his father founded a mega-corporation called IMA. The company, which is currently worth more than $2 billion, is a conglomerate that has brands in food production, pharmaceuticals, and vehicles.

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