Best Practices and Tools for Meme Creation

Content marketing is unarguably one of the best ways of reaching out to target audiences and build an engaged community. However, with billions of posts on social media, it is increasingly difficult for businesses to get their content noticed. With people loving to enjoy a quick smile, typically at the expense of others, memes lend themselves to being widely shared and create a unique sense of belonging and brand identification. More than 60% of social media users look for entertaining content, according to Forbes. Meme creation, fortunately, is not a complicated affair. All you need to do is to recognize a good idea, think of a witty line that integrates the image well with the right set of tools, and you are good to go.

Memes in Content Marketing – Some Best Practices

Hijack trending issues to give your brand a push: While some classic memes have a long life, typically memes are quick to become popular and equally quick to disappear from the radar. Smart content marketers should always be on the lookout for trends they can capitalize on as they gather steam, so they have a longer life and more potential of becoming viral, giving the brand a better reach. However, it is important to make sure that the meme has no connotation that will cause your customers to take offense and damage your brand image, observes a Meme Scout graphic designer.

Make the memes easy to understand and relatable: While there are hundreds of issues around us, you need to choose trends that your target audience can easily understand and relate to. Some of the most impactful memes may not be outrageously funny but capture the sentiment that all of us recognize and are familiar with. Content marketers need to know their audiences intimately, so they know the kind of humor they appreciate and more importantly if they are averse to certain things that could offend them.

Popular Meme Creation Tools Content creators can access online tools for editing images as well as a meme editor that permits the uploading of images from your own library or select from a list of meme templates that are current and popular. While there is a free option, the paid one gives you more tools, the ability to work with larger file sizes, and an interface free of advertisements.

Kapwing Meme Generator: It makes available a large selection of classic meme templates as well as trending memes, including animated GIFs that can make the memes more fun to viewers. The free version puts watermarks on your memes, but you can upgrade to the premium version to get rid of them and also access other advanced features.

Quickmeme: As the name suggests, this meme generator makes the creation of memes simple and quick, especially if you’re looking for classic templates. Own images may also be uploaded for the captions to be added.


The short attention spans, especially among the younger audiences, make it doubly difficult for brands to reach across and create an impact. Memes are ideal for content creators as they are conceptually simple, easy to create, and highly relatable for audiences. 

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